Announcing a new Heretics Guide book…


Hi all

We are super-thrilled to announce that we have completed a new “Heretics Guide” management book. It is called The Heretics Guide to Management: The Art of Harnessing Ambiguity and will be released on ebook, paper and hardback formats in the next month or so.

Many reviewers liked the writing style of our first book, The Heretic’s Guide to Best Practices: The Reality of Managing Complex Problems in Organisations, which combined rigour with humour. This book continues in the same vein, so if you enjoyed the first one then you might enjoy this one too.

In terms of subject matter, we could probably just say “Ambiguity, Teddy Bears and Fetishes” and leave it at that. Before you ask, no… this does not mean we are writing a management version of Fifty Shades of Grey. Our objective is to understand how ambiguity affects the human behaviour and more importantly how you, as a manager, can harness it in positive ways. Management techniques such as strategic planning, project management or operational budgeting, attempt to reduce ambiguity and provide clarity. It is one of the great ironies of modern corporate life that they often end up doing the opposite: increasing ambiguity rather than reducing it.

It is easy enough to understand why: organizations are complex entities and it is unreasonable to expect management models, such as those that fit neatly into a 2*2 matrix or a predetermined checklist, to work in the real world. Indeed, expecting them to work as advertised is akin to colouring a paint-by-numbers Mona Lisa with the expectation of recreating Da Vinci’s masterpiece. Ambiguity remains untamed, and reality reimposes itself no matter how alluring the model is…but yet we persist in using such models.


Unfortunately, most of us have a deep aversion to situations that involve even a hint of ambiguity. Recent research in neuroscience has revealed the reason for this: ambiguity is processed in the parts of the brain which regulate our emotional responses. As a result, many people associate ambiguity with feelings of anxiety.

When kids feel anxious, they turn to transitional objects such as teddy bears or security blankets, providing them with a sense of stability when situations or events seem overwhelming. In this book, we show that as grown-ups we don’t stop using teddy bears – it is just that the teddies we use take a different, more corporate, form. Drawing on research, we discuss how management models, fads and frameworks are actually akin to teddy bears. They provide the same sense of comfort and certainty to corporate managers and minions as real teddies do to distressed kids.

Most children usually outgrow their need for teddies as they mature and learn to cope with their childhood fears. However, if development is disrupted or arrested in some way, the transitional object can become a fetish – an object that is held on to with a pathological intensity, simply for the comfort that it offers in the face of ambiguity. The corporate reliance on simplistic solutions for the complex challenges faced is akin to little Johnny believing that everything will be OK provided he clings on to Teddy.

When this happens you, the manager, need to find ways to help Johnny overcome his fear of ambiguity (as well as your own).

Ambiguity is a primal force that drives much of our behavior. It is typically viewed negatively – something to be avoided or to be controlled. The truth, however, is that it is a force that can be used in positive ways too. The Force that gave the Dark Side their power in the Star Wars movies was harnessed by the Jedi in positive ways.This new management book shows you how ambiguity, so common in the corporate world, can be harnessed to achieve outstanding results